Generations in the Workforce

Leveraging multi-generational workforce values in interactive information societies 

The success of organisations relies on various factors including the ability of its multi-generational workforce to collaborate within the interactive information society. By developing an awareness of the different values of a diverse workforce, organisations may benefit from diversity. Various diversity factors, such as ethnicity, age and gender, impact on the way people interact, especially in the interactive information society.

This programme advocates the need for generational awareness and addresses how this awareness presents benefits to companies, such as, increased produc tivity, improved succession planning policies and strategies to recruit and retain a diverse workforce. The programme focus is directed at how diversity management influences Traditionalists, Baby Boomers, Generation X and Generation Y in terms of their work performance and co-worker relationships. 

What are ‘Generations’?

Generational theory is another tool in the segmentation or profiling toolbox.  Simply stated, the era in which a person was born affects the development of their view of the world.  As people, we are shaped and formed by a wide variety of forces and influences, including our culture, language, religion, parents and life circumstances.  We are also, to an extraordinary extent, shaped by the era in which we were born.  In the last century, people in different countries and communities have been exposed to the same defining global events and forces, and people of a similar age can therefore be shown to share certain underlying values, regardless of their country or community of birth.